Analysis of th ‘Brand Management' Course Ideological Construction
DOI:
https://doi.org/10.54691/1xxzr806Keywords:
Brand management; Civics construction; Case teaching.Abstract
Taking the Brand Management course as the research object, this paper explores the necessity and path innovation of the course's Civic and Political construction. From the three dimensions of excavating the current situation of brand management course civic politics construction, dissecting the current problems of the ‘Brand Management’ course, and solutions, it analyses how to deeply integrate socialist core values, professional ethics education and brand management professional knowledge, and help students' all-round development. Through case teaching, scenario simulation and other diversified teaching practices, this paper summarises the implementation strategy of course civics, which provides new ideas and reference experiences for the construction of course civics in universities.
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