Research on the Publicity and Innovation Path of Wenzhou Shuomen Ancient Port under the Perspective of All Media

Abstract

As an important node of the Maritime Silk Road, Wenzhou Shuomen Ancient Port carries rich historical and cultural values. Through the analysis of the archaeological discovery of the ancient port site and its status in trade and cultural exchange, the current situation and problems of the propaganda channels are discussed, and the innovative publicity path under the perspective of all media is put forward. The discovery of shomen ancient port site fills the gap in the study of urban port of the Maritime Silk Road in China. Its large scale and rich relics, show the outstanding position of ancient Wenzhou as an important trade port. At present, the publicity channels of Shuomen Ancient Port mainly include traditional media and new media, but it still faces problems such as ecological fragmentation of communication, homogenization of content and lack of innovation in form. This paper puts forward the innovative publicity path from the perspective of integrating traditional media and new media resources, create the multi-platform linkage publicity mode, and use the power of we media and government departments, can effectively enhance the spread scope and influence of ancient port culture; developing digital cultural products and holding online and offline integrated cultural activities can further promote the inheritance and innovation of ancient port culture.