Internet TV Development: Current Landscape and Digital Media Technology-Driven Prospects
DOI:
https://doi.org/10.54691/rq2npx58Keywords:
OTT TV; integrated development; digital media technology.Abstract
With the development of science and technology, Internet TV (OTT TV) has gradually entered the public view. The article starts from the analysis of the current situation of traditional TV and OTT TV, and extends to the thinking of domestic Internet TV policy. At the same time, summarize several advantages of OTT TV, and introduce the value-added business, fragmented marketing and other key points to promote the development of Internet TV, as well as the development and expansion of the development of the field, and finally combined with the professional -- digital media technology, to objectively view the development of OTT TV.
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[1] Pei Dan, Jiang Feitao. The Integration of Industries and the Efficiency of Innovation in the Era of Digital Economy: A Theoretical Model Based on the "Three-network Integration" of Telecommunications, Television, and the Internet [J]. Economic Horizon, 2021, (07): 85-93.DOI:10.16528/j.cnki.22-1054/f.202107085.
[2] Hu Zhuanglin. Fragmented Era of Multimodality [J]. Foreign Language Studies, 2018, 35(5): 1-6, 112.
[3] Hao Shuo. Research on the Development Model of Internet Television [D]. Huazhong University of Science and Technology, 2016.
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