Research on the Legal Regulation of New Unfair Competition Behavior of Network Platform

Abstract

With the deep integration of network technology and real economy, the network platform economy built by Internet technology plays an increasingly important role in the whole social and economic development. At the same time, with the intensification of the economic competition of the network platform, a large number of new unfair competition behaviors also continue to emerge, such as traffic hijacking, video network shielding, improper data capture, malicious incompatibility and other obstructions, destructive behaviors. New types of unfair competition on network platforms are emerging with the characteristics of high technology, overlapping fields, strong concealment and complex infringement, seriously infringing on the legitimate rights and interests of operators and consumers, and disrupting the normal competition order of the Internet market. The rapid development of the Internet economy has not only brought rapid economic development, but also put forward new requirements for the anti-unfair competition legal system to better apply the new unfair competition behaviors on the Internet platform.