Research on the Value Impact of Generation Z youth based on Short
DOI:
https://doi.org/10.54691/982vyy47Keywords:
Video recommendation algorithm;Cultivation Theory, Earthy Short Videos, Gen Z Youth, Value Identification, Psychological Needs.Abstract
With the growth of short video platforms and government policy support for BB, earthy short videos have gained widespread popularity among Generation Z audiences on the Douyin platform. The researcher analyzes the psychological needs of Generation Z audiences through content analysis of earthy short videos on the Douyin platform, examines the platform's precise recommendation mechanism, and applies the theory of culmination to assess the impact of these videos on the values of Generation Z. Finally, strategies are proposed to optimize the value identity of contemporary youth audiences through the Douyin platform. Especially in the era of short video, in order to meet the development needs of generation Z, there are more and more researches on the application of short video recommendation algorithm. Deep convolutional neural networks have extremely powerful feature representation capabilities and have been reasonably applied in multiple computer vision tasks,The theory of culmination is applied to analyze the impact of short videos on the values of Generation Z audiences, exploring both positive and negative outcomes. Finally, a strategy is proposed for optimizing the value identity of contemporary youth audiences through the Douyin platform.
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