How AI Empowers Traditional Culture Short Videos in the New Media Environment

Abstract

The rapid development of new media has changed the pattern of information dissemination, with short videos becoming one of the mainstream forms of communication. Traditional culture is facing challenges in inheritance and development in today's society, and it needs to attract the attention and participation of the younger generation by leveraging new technologies and methods to enhance cultural confidence. Nowadays, AI technology is constantly evolving and maturing, achieving remarkable results in image recognition, voice processing, and other aspects, which precisely provides technical support for the creation and development of traditional culture-related short videos. Research has found that AI technology not only can activate new expressions of traditional culture but also create immersive cultural experiences, optimize communication effects, and build digital memory banks. However, the process of AI empowerment also faces challenges such as excessive entertainment and uneven content quality. This study aims to deepen and expand the theory of cultural communication, provide theoretical support for the sustainable development of traditional culture, and promote the long-term and high-quality development of short videos.