Translation and Dissemination of Intangible Cultural Heritage in the Context of Tourism-Culture Integration: A Case Study of Korean Translation of Langzhong Spring Festival Culture

Abstract

With the successful inscription of the Spring Festival on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity and China's "Going Global" cultural strategy, the international dissemination of local festival cultures has gained new momentum. Langzhong, recognized as the "Hometown of Spring Festival Culture," possesses unique regional characteristics and cultural value in its Spring Festival traditions. However, its dissemination to Korean audiences faces challenges, including inconsistent terminology, weakened cultural imagery, excessive reliance on transliteration, singular dissemination formats, and insufficient integration with tourism. Using the "Korean Translation of Langzhong Spring Festival Culture" as a case study and drawing upon Medio-translatology theory, this research employs literature review and case analysis to examine the current status and issues of its translation and dissemination in Korea. It proposes optimization strategies focusing on "Culture-Language Adaptation," "Multimodal Dissemination," and "Tourism-Culture Integrated Development." This study aims to fill the academic gap in the translation of festive intangible cultural heritage (ICH) within the Korean linguistic context, enrich the theoretical framework of ICH dissemination, provide references for the international promotion of ICH and the development of the cultural tourism industry in Langzhong and Nanchong City, and offer new perspectives for local cultural exchanges between China and South Korea.