Research on the Media Disciplinary Mechanism of "Original Camera Beauties" under Consumerism

Ruiling Zhao

doi:10.54691/vfmtvp20

Authors

Ruiling Zhao

DOI:

https://doi.org/10.54691/vfmtvp20

Keywords:

Consumerism; Media Discipline; Original Camera; Appearance Anxiety.

Abstract

“Original Camera beauties” refer to individuals who appear exceptionally attractive in Apple's original camera live photos but are co-constructed by the media and consumerism into symbols of high physical attractiveness, privileged status, and fashion trends.This study specifically analyzes how media, under the influence of consumerism, discipline“original camera beauties”into a dominant aesthetic standard and how ordinary women accept and practice this standard. The study finds that the disciplinary mechanism manifests itself through four interrelated mechanisms: cognitive mechanism, anxiety mechanism, surveillance mechanism, and self-objectification mechanism. The entire process exhibits a dual nature of opportunism and virtual satisfaction.

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