Research Status of Translation Teaching in Private Universities in the Greater Bay Area and the Construction of Its Ecological Model: A Knowledge Mapping and Bibliometric Analysis Based on Data from 2018 to 2025

Abstract

Translation teachers play a vital role in cultivating translation talent and promoting cross-cultural communication. Based on data from the China National Knowledge Infrastructure (CNKI) and utilizing the visualization software CiteSpace, this study conducts a bibliometric and knowledge-mapping analysis of research on translation teaching by teachers at private universities in the Greater Bay Area from 2018 to 2025. The findings reveal that research in this field has gone through four developmental phases: the foundational accumulation period, the technological integration period, the application expansion period, and the deep integration period. A clear shift is observed from traditional language transfer studies toward intelligent, diversified, and application-oriented approaches. Current research hotspots include the integration of artificial intelligence in translation pedagogy, innovative teaching models such as the flipped classroom, intercultural communication and external communication translation, as well as multimodal translation studies.