Research on the Evaluation of Agricultural Study Tourism Products from the Perspective of Tourists:: A Case Study of Dujiangyan Research Base, Chengdu

Erxuan Chen; Yuting Liu; Shengting Jia; Le Jiao; Laisi Tang

doi:10.54691/gdfwxv62

Authors

Erxuan Chen
Yuting Liu
Shengting Jia
Le Jiao
Laisi Tang

DOI:

https://doi.org/10.54691/gdfwxv62

Keywords:

Agricultural study tourism; Visitor Satisfaction; Analytic Hierarchy Process (AHP); Dujiangyan City.

Abstract

This paper takes Dujiangyan City, Chengdu,P.R.China, as the research case. Using the Analytic Hierarchy Process (AHP) as the core methodology, this study constructs an evaluation index system for agricultural study tourism products from the tourist perspective. Subsequently, using the collected tourist questionnaire data, the fuzzy comprehensive evaluation method (FCE) is applied to conduct a systematic assessment of the case site. Based on the evaluation results, targeted practical management suggestions are formulated. The results indicate that the overall evaluation of agricultural study tourism products in Dujiangyan City is satisfactory (scoring 74.923/100), falling between "average" and "good", yet falling short of an "excellent" rating. Specifically, the analysis of individual dimensions reveals significant variation: The Dujiangyan Agricultural Study Tourism Base demonstrates excellent performance in study tourism experience evaluation (A1, score: 80.366) and study tourism value evaluation (A2, score: 75.243), indicating that core aspects of the current management scheme exhibit high quality and have cultivated core competitiveness. However, pronounced deficiencies exist in study tourism facilities (A4, score: 69.284), study tourism services (A5, score: 68.99), and agricultural theme fit (A6, score: 68.502), resulting in the "overall" score failing to reach an "excellent" level.

Downloads

Download data is not yet available.

References

[1] Ren Huolin & Ma Xiaotong. (2018). Bacon's Concept of Tourism and Its Enlightenment on Study Tourism. Journal of Tourism Studies, 33(09), 145-150 (In Chinese).

[2] Information on https://www.iimedia.cn/c400/101385.html(In Chinese).

[3] Information on https://www.gov.cn/gongbao/content/2019/content_5407659.htm(In Chinese).

[4] Chen Zhijun & Xu Feixiong. (2022). The impact and mechanism of tourism development on rural revitalization in rural tourist destinations: A case study of Guanzhong region. Economic Geography, 42(02),231-240.doi:10.15957/j.cnki.jjdl.2022.02.025(In Chinese).

[5] Zhou Bin, Chen Yuanyuan, Yu Hu, Liu Siyi, Xiong Qihao & Wang Lilong. (2022). Research on the influencing factors of tourist satisfaction in traditional ancient villages: A case study of Xidi and Hongcun. Progress in Geography, 41(05), 854-866 (In Chinese)..

[6] Chen Dongjun & Xie Hongbin. (2020). Development and research progress of research tourism in our country. World Geographical Research, 29(03), 598-607 (In Chinese).

[7] Yuan Changlin. (2021). Resource Design of Study Tourism Courses: Principles, Dimensions and Paths.Course.Teaching materials. Teaching Law, 41(02), 32-36.doi:10.19877/j.cnki.kcjcjf.2021.02.007 (In Chinese).

[8] Yang Nan. (2022). Research on the Development Strategy of Dujiangyan Study Tourism Base Based on ASEB Analysis (Master's Thesis, Sichuan Agricultural University). Master's https://link.cnki.net/doi/10.27345/d.cnki.gsnyu.2022.001227doi:10.27345/d.cnki.gsnyu.2022.001227(In Chinese).

[9] Dong Jianying & Ren Lixia. (2016). Research on the motivation of middle school students' research and tourism demand based on principal component analysis: A case study of Taiyuan City. Economic Issues,(07),119-124.doi:10.16011/j.cnki.jjwt.2016.07.023(In Chinese).

[10] Su Haiyang, Wen Tong & Xiao Kaijie. (2024). Research tourism consumption under parental decision-making: Based on the binary perspective of consumers and buyers. Journal of Tourism Studies,39(02),121-134.doi:10.19765/j.cnki.1002-5006.2024.02.014(In Chinese).

[11] Wang Tongtong. (2024). Research on product quality evaluation of study tourism travel in primary and secondary schools in Zhucheng based on tourist experience (master's thesis, Guizhou Normal University). Master's https://link.cnki.net/doi/10.27048/d.cnki.ggzsu.2024.000828doi:10.27048/d.cnki.ggzsu.2024.000828(In Chinese).

[12] Lin Meizhen, Ji Shaoting & Wang Qianqian. (2015). Construction and Application of Tourism Value Evaluation System of Landscape TV Tower: A Case Study of Canton Tower and Oriental Pearl Tower. Journal of South China Normal University(Natural Science Edition),47(05),112-118(In Chinese).