Research on Cultural Empowerment in Commercial Spaces and Thematic Interior Design Strategies

Abstract

Under the dual pressures of e-commerce disruption and competition within existing stock, commercial spaces need to transcend the traditional functional positioning of shopping and shift towards a core strategy driven by "cultural empowerment" and "themed" interior design. With "cultural empowerment - scene narration - themed design" as the main thread, the impact of cultural integration and theming on consumer duration of stay and consumption conversion rate should be tested. Cultural empowerment can effectively enhance the rental premium and asset valuation of commercial complexes, and immersive scenes increase the return visit rate of customers. The design of themed spaces can significantly increase consumer duration of stay, allowing the immersive effect in the scene to play a significant moderating role. Meanwhile, collaboration among policy makers, property owners, operators, designers, and consumers is key to the continuous renewal of culture. Themed design is an effective means of materializing cultural empowerment. This article takes the design process of "cultural empowerment" as the starting point for design, providing a replicable theoretical operational sample for the renewal of existing commercial stock and new development projects.