A Study on the Packaging Design of Leshan Sweet-Skinned Duck from Sichuan Based on Emotional Design Theory
DOI:
https://doi.org/10.54691/x148zt97Keywords:
Sweet-skinned duck, packaging design, Emotional Design, regional culture.Abstract
Taking Leshan Sweet-Skinned Duck as the subject of study, this paper analyses the current state and issues in packaging design for Sichuan's regional culinary specialities. It explores pathways for translating regional cultural elements into packaging design, proposing a three-tiered design framework grounded in Emotional Design principles: instinctual-level design, behavioural-level design, and reflective-level design. This approach offers effective insights for packaging design of Leshan's sweet-skinned duck products while providing theoretical reference and research paradigms for the modern development of Sichuan's distinctive culinary heritage.
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[1] D.R. Wang: Research on Packaging Design for Beijing's Time-Honoured Food Brands Based on Regional Cultural Characteristics, Food and Machinery, (2025) No.7, p.243-247.
[2] X.R Xie: A Study on the Cultural Implications and Visual Expression of Traditional Chinese Festival Gift Packaging (MS., Xiamen University, China 2022), p.10.
[3] J. Long , Y.I. Yan: Empirical Study on the Integration of Northern Guangxi's Red Cultural Heritage into Cultural and Creative Product Packaging Design, Furniture and Interior Decoration, (2024) No.2, p.130-136.
[4] Donald A. Norman: The Design of Everyday Things__Emotional Design (CITIC Press, China 2015).
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Copyright (c) 2025 Scientific Journal Of Humanities and Social Sciences
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