"Guardians of ICH": A Transmedia Narrative Script Design Integrating Offline AR Puzzle-Solving

Abstract

This paper takes the script design of "Guardians of ICH" as its research object, exploring the integration model of offline Augmented Reality (AR) puzzle-solving and transmedia storytelling. It constructs a script framework from four dimensions: narrative core, character setting, AR puzzle-solving mechanisms, and multi-media collaboration. Through offline scene interaction and the overlay of virtual content, the audience can immersively experience the cultural connotations of Intangible Cultural Heritage (ICH) during the puzzle-solving process. This script design can effectively enhance the audience's sense of participation and identification with ICH, providing new practical ideas for the living inheritance of ICH and serving as a reference case for the application of transmedia storytelling in the field of cultural communication.