Coupling Research on the Improvement of Urban Cultural Soft Power and the Innovation and Entrepreneurship Ability of Cultural and Creative Talents

Abstract

The soft power of city culture is an important part of the core competitiveness of city, and the key to the development of cultural and creative industry is the professional talents with the ability of innovation and entrepreneurship. There is a deep coupling and synergistic development relationship between the innovation and entrepreneurship ability of cultural and creative talents and the cultural soft power of cities. Based on the coupling theory, this paper defines the core connotation of the two, analyzes the internal logic and practical value of coupling, and combines the practice of cultural and creative industry development in Shenyang and other cities to sort out the practical difficulties in the coupling development, and puts forward the targeted collaborative development path, which provides theoretical reference and practical guidance for the promotion of the coordinated development of urban cultural soft power and cultural and creative talents.