Research on Analysis and Optimization Path of International Communication on Official Websites of Local Cities’ Culture and Tourism

Based on the Comparison of Hengyang and Sanya

Abstract

With the digital globalization and China’s cultural “going out” strategy, the official website of urban culture and tourism, as the primary gateway of international communication and the key information source of tourism decision-making, have a direct impact on the attractiveness and competitiveness of cities on the global stage. Selecting Hengyang City and Sanya City as typical cases, through systematic multi-dimensional comparison, this paper reveals the differences in multilingual services and international communication efficiency of official websites of cultural tourism in different types of cities. It also analyzes the underlying reasons and puts forward the optimization path which is both universal and inclusive of differences.