Social Media Changed Notions of the Self and Privacy

Abstract

This article investigates how the individual's concept of self has altered in two ways in light of the fast changing circumstances of social media. To begin with, social media has abstracted and branded the concept "self." Second, social media divides the concept of self into two categories: "ideal self" and "actual self." The distinction between the two selves has both good and negative implications. Furthermore, social media confuses the idea of privacy, and consumers have difficulty determining whether data will be utilized unlawfully and openly in Big Data.