Analysis of Fan Culture and its Formation Mechanism in the Age of Mass Media
Keywords:Mass Media Era; Fan Culture; Formation Mechanism; Cultural Guidance.
With the development of Internet media technology, fans are playing a more and more important role, and their behavior has an important impact on society, which is a social and cultural force that cannot be ignored. The development of film and television industry and the spread of IP dramas are inseparable from the promotion of fans. Fans' culture is constantly moving from the small crowd to the public, from being misunderstood to understanding. Today, fan culture has become a cultural phenomenon that can't be ignored, and the existence of fan groups has attracted more and more attention and discussion from all walks of life. The continuous development of new media technology and Internet technology has changed the power structure of the audience to obtain and disseminate information, and promoted the empowerment of groups on the basis of self-empowerment, thus promoting the empowerment of society and organizations. The formation of fan culture is also bound to be inseparable from the interaction between individual fans and culture. From emotion to identity to active participation, this series of interaction processes completed the evolution from individual to fan. On this basis, it further extends the process of how the fan culture, which was originally a minority culture, merged into popular culture. This paper also further reflects on whether fan culture is a form of "carnival".
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