The Spread of Internet Buzzwords from the Perspective of Communication Science from 2017 to 2021


  • Yitong Guo



Internet Buzzwords; Internet Users; Dissemination Phenomenon.


This paper first uses domestic scholars' research on Internet buzzwords to understand the specific connotation, classification forms, dissemination laws, and multiple features of Internet buzzwords. Then, the paper explains the reasons for the creation of Internet buzzwords from five aspects: creation by Internet users; participation in media products; guidance by opinion leaders; guidance by policy guidelines; and the fission of modal theory. Then the paper analyze the impact of Internet buzzwords on today's society from both positive and negative aspects and propose corresponding solutions. Internet buzzwords are new cultural forms that are closely related to us and are mirrors of social life, and the analysis of Internet buzzwords is conducive to the healthy development of the online environment.


Download data is not yet available.


China Internet Network Information Center on:

Li Bowen, Yang Shuhang, Xiao Zheng. Analysis on the Spread of Internet Hot Words of Anxiety Selling [J]. Youth Reporter,2020(24):28-30.2020.24.015.

Yin Xubiao. Analysis on the Phenomenon of Media Hot Words Communication in the context of new media [J]. Media,2016(23):82-84.

Li Ya. Analysis of the Transmission Process of current Internet Hot Words -- Based on Lasswell's 5W Model [J]. Journal of Jiamusi Institute of Education,2013(05):37-38.

Li Mengqing, Huang Fuzheng. Internet Hot Words from the perspective of Semiotics: Communication and Social Function Construction [J]. Southeast Communication,2022(02):109-112.

Zhao Yuechao, Qin Qiwen, Liang Zhiming. Study on the Change Law of Network buzzwords -- An Analysis of network buzzwords from 2003 to 2012 [J]. The press, 2013 (14) : 71-75.

LI Biao. Study on the Propagation Stage and Threshold of Network Events: A Case Study of 34 hot network public opinion events in 2010 [J]. International Press Review, 2011 (10): 22-27.

Wang Hao. Analysis of Attention to Network Hot Words based on Baidu Index: A case study of Interactive Encyclopedia's Top Ten hot Words from 2010 to 2012. News Communication, 2014 (5): 141-144.

Wang Xiaoning, Chen Zhenzhen. Research on the spread and Social Function of Internet hot Words: Based on the analysis of "Top Ten Internet hot words" in 2020 [J]. Young Reporter,2021(04):41-42.

Chen Yanxia. Multiple Styles of Internet Hot Words [J]. Youth Reporter,2016(12):80-81.

Peng Lan. From "Mass Portal" to "Individual Portal" : The Key Reform of Network Communication Mode [J]. International Press,2012, Vol. 34 (10): 6-14.

Jiang Ke, Li Wei. Three ideal Types of Internet Hot Word Communication [J]. Young Journalist, 2021(20):28-29.

Li Yuming. Lexical Model [A]. Xing Fuyi (Ed.). Features of Chinese Grammar [M]. Beijing: Beijing Language and Culture University Press, 1999.146-157.

Liang Xinyi. Study on the Transmission Mechanism of Internet Hot Words from "Rain Girl without Melon" [J]. Youth Reporter,2019(26):91-92.

Yuan Yue. The widening of knowledge Gap under the phenomenon of Internet Hot Words: A case study of "Lanlanxianggu" [J]. Youth Reporter,2017(20):14-15.

Li Yunlong. "Inventory" of Annual Hot Words Inventory [J]. Language Construction,2022(01):68-70.

Shi Yuan, Li Yingqing, Hou Yuankun. A perspective on the phenomenon of digital Divide in urban network culture [J]. Journal of Dalian Maritime University (Social Sciences Edition),2007(04):108-111.




How to Cite

Guo, Y. (2022). The Spread of Internet Buzzwords from the Perspective of Communication Science from 2017 to 2021. BCP Education & Psychology, 7, 404–411.