Analyze the Exhibition Industry in the Post-Epidemic Era-Taking the 5th Erdos International Cashmere and Wool Exposition as an Example

Yunhan Gong

doi:10.54691/bcpep.v8i.4275

Authors

Yunhan Gong

DOI:

https://doi.org/10.54691/bcpep.v8i.4275

Keywords:

Post-epidemic period; Inner Mongolia; Exhibition Economy; Online and Offline Exhibitions.

Abstract

In the post-epidemic era, the economy of all walks of life is recovering, and the exhibition industry is an industry with a strong driving effect in the short term. Inner Mongolia has local characteristics, and as a province with an immature exhibition industry, it has great potential. In holding exhibitions here, Inner Mongolia will gradually develop exhibitions, so that everyone could see the feasibility of building a convention and exhibition capital in central and western China. This paper analyzes the 5th Erdos International Cashmere and Wool Exposition. Through case analysis and literature research, the paper found that this exhibition combines online and offline exhibitions, with an online cloud exhibition pavilion, cashmere live broadcast competitions, and a distinctive ethnic minority commodity exhibition. This exhibition can provide a reference for the holding of exhibitions in other regions and provide direction and theoretical support for subsequent exhibitions. It provides a feasible solution for promoting economic recovery in the post-epidemic environment.

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