Case Analysis of the Status and Effect of Knowledge Short Video Communication Based on 5W Model: TikTok

Abstract

With the rise of short videos as a form of social media, knowledge short videos cater to people's need for fragmented learning in a fast-paced life and have become a new way of informal learning. The current state of this kind of short videos and the role these videos play in fragmented learning have not been discussed in depth. The study chooses the short video platform TikTok as an example and uses the Lasswell’s 5W model to analyze the status and the transmission effect of this kind of videos. The results show that the short-form video platforms are important contributors to the dissemination of knowledge-based content, but the authenticity and quality of knowledge short videos need to be improved. In this regard, the short-video platforms should establish interrogative mechanisms for content, encourage user’s learning behavior and try to build online learning communities to promote the knowledge transmission.