Comparative Analysis of Communication Mode and Effect of New Sports Media Platform—Taking Tencent Sports and Hupu as examples

Abstract

In recent years, China has made many efforts to develop sports-related industries and the concept of national fitness. Currently, China has many new media users, and sports new media platform has become an important platform to popularize national fitness in China. So, accelerating construction and improving the quality of new media platform sports has become important for developing China’s sports industry. In such a process, the communication modes of different new media platforms influence sports news content and communication effects. It is necessary to study the communication modes of the current popular new media platform sports in order to understand the communication modes and effects of sports news. This article takes “Tencent Sports” and “Hupu” as examples. It analyzes the characteristics of the two famous platforms by using the theory of “uses and gratifications approach” and the theory of “interactive ritual chain”, aiming to summarize the advantages of the two platforms and put forward suggestions for the better construction of sports new media platforms in the future. So, the comparative analysis between “Tencent Sports” and “Hupu” has certain practical significance in promoting the popularization of sports culture and the development of the sports industry in China.