The Communication Strategy of Cultural Variety Shows

Abstract

With the rise of traditional culture, more and more people enjoy learning about the fascination of Chinese history from cultural variety shows. Traditional Chinese culture is not only a symbol of ancient culture but also the foundation of today's culture. So based on the theory of use and gratifications, it is important to discover how cultural variety shows showcases culture through different forms of communication and how well it is presented on stage. This paper discusses the different communication forms and communication strategies of the cultural variety shown from the aspects of the competitive stage, story, history and culture, science and technology, education, youth, and more. Ultimately, the study reveals that the combination of culture and emotion, the collision and fusion of ancient culture and modern technology, produces many different visual effects. Although cultural variety shows have not yet fully entered the public eye, they have shown a trend toward high quality.