An analysis of the application of affordance theory in new media advertising-- Take interactive advertising as an example
DOI:
https://doi.org/10.54691/bcpep.v8i.4348Keywords:
Affordance Theory, New Media Advertising, Interactivity, Communication.Abstract
In this 21st century full of opportunities and challenges, revolutionaries with forward-looking visions are breaking the limitations of traditional media in advertising and various fields, actively exploring and pursuing innovation and expansion. And while traditional media cannot fully meet the needs of society at large, new media advertising is developing rapidly yet still has many limitations, but advertising creativity should not be limited on the box. Under the general conditions of the rapid development of the times, the study of affordance theory for new media interactive advertising can make innovations and suggestions.
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