The Research on the Characteristics of Chinese Game Virtual Streamers

Abstract

With the development of the metaverse, many activities have been infiltrated into various virtual interactive experiences. In the widespread live-streaming industry, the virtual anchors who stream behind various animated avatars are favored by a majority of young people. This paper summarizes five characteristics of Chinese game virtual streaming through observations on Bilibili live streaming platform and social media such as Weibo, TikTok and Little Red Book. The author believes that Chinese game virtual streamers have strong role-playing quality, a variety of live games content, humor, versatility and the ability to follow the latest trends. Through these characteristics, they can enrich the live content to attract more audience attention, also strengthen the interaction with the audience and meet the needs of the audience to a greater extent, thus promoting the development of the virtual streaming industry. The analysis of the characteristics of game virtual streamers can make the streamers better improve and strengthen their own advantages and expand the audience group, as well as enable the audience to have a deep understanding of the virtual streamers, which encourages a more appropriate and rational virtual stream watching experience.