Small-town Youths Buck the Trend in New Media

Abstract

With the success of Lu Xianren’s catwalk at Paris Fashion week, the group of small-town youths he represents has gained national attention. The popularity of mobile phones and the internet has driven the development of new media platforms in the information age. Small-town youth established a series of entrepreneurial initiatives through live stream, pushing the economic development of local villages and towns, which was driven and supported by the Chinese government, its policies, and companies. The paper investigates how small-town youth converted their employment problem during the pandemic and accomplished a comeback in new media platforms by analyzing cases of successful entrepreneurship on social media platforms and analyzing a large number of literature. This paper may provide inspiration to youth groups that are unstable and bewildered because of the pandemic, giving them hope and motivation for the future. At the same time, it will ideally stimulate the economic growth of cities below the third tier for the community.