How Metaphor Strategies Work in Particular Internet Context Based on Grice's Non-natural Meaning Theory

Jincheng Li

doi:10.54691/bcpep.v9i.4714

Authors

Jincheng Li

DOI:

https://doi.org/10.54691/bcpep.v9i.4714

Keywords:

Non-natural meaning; metaphor; pragmatics; Internet censorship; group polarization.

Abstract

The Internet's network communication mode has been strikingly different from more conventional forms ever since it was conceived. Memes, which can only be fully comprehended once a certain network group has assimilated people's views, are just one example of how network communication is spawning a new revolution in the meaning of language in particular senses. Furthermore, if people are uncomfortable using particular expressions online, other words will emerge to take their place. They could worry that they'll be bullied or harassed if they try to voice an alternative viewpoint. In this research, the author applies Grice's theory of non-natural meaning to analyse the potential impact of a few popular Chinese internet phrases and memes on the average Chinese person. It will be determined that the widespread use of non-natural meanings has a negative impact on the network environment and makes people playing more sentimental roles in passing along information. Because of this, a different method of network governance is required.

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