An Exploration of the Application of Auspicious Elements in the Teaching of Commercial Illustration Design
Keywords:Commercial Illustration Design; Auspicious Elements; Application Exploration.
Since the 18th National Congress of the Party, promoting national culture and building self-confidence in national culture has been the main direction of cultural development today. In particular, the 20th National Congress once again proposed “promoting people's self-confidence and self-improvement, and creating a new glory in socialist culture-inheriting outstanding traditional Chinese culture.” The curriculum ideology and political direction given to university teachers is that the excellent traditional Chinese culture must be carefully and subtly incorporated into the curriculum. As for the course of commercial illustration design, how to incorporate excellent traditional Chinese culture, and how to incorporate auspicious elements rich in regional characteristics and fun folk life into this course is something worth exploring widely by university teachers.
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