Research on the Methods of Promoting the Spread of Sports Culture in Colleges and Universities under the Internet

Abstract

With the development of network information technology, the Internet has become an important means of information dissemination, and the "Internet +" model has become a new channel for information dissemination in the new era. This mode of communication has penetrated into all aspects of social life, and has also brought new opportunities for the dissemination of sports culture. For this reason, the dissemination of sports culture should actively adapt to this network communication method, form a "Internet + sports culture" sharing model, enhance the influence and radiation scope of sports culture communication, and then enhance the competitiveness of sports culture communication. This article first analyzes the current research status of cultural communication at home and abroad, and finds that the current cultural communication mostly uses qualitative analysis methods, while quantitative analysis methods are less used. For this reason, it is proposed to use neural network algorithm to carry out cultural fusion propagation research. Aiming at the complicated operation of current neural network algorithm, a neural network algorithm based on genetic algorithm is constructed. Based on this, the article discusses the sports culture communication strategy under the background of the Internet, in order to have a positive impact on the communication of sports culture.