Research on the Countermeasure of Live Streaming Carry-out Disorder based on AHP Model

Abstract

With the rapid development of economy, live delivery goods as a new economic growth point "born", but as a new e-commerce marketing mode, in the industry competition and the pursuit of interests, leading to the existence of "live delivery goods" false publicity, after-sales service system is not perfect, poor quality and other chaos. This project uses AHP model analytic hierarchy process, questionnaire survey and secondary data and other methods to evaluate the standardization of live streaming with goods process, analyze the influencing factors at all levels, and put forward some feasible countermeasures, and through the way of mathematical modeling, to evaluate the existing reasons, find out the policy focus, so that the live streaming with goods industry to get better sustainable development.