Research on Innovative Models of Chinese Mythical and Legendary Films in the New Media Era: Taking iQiyi's Homemade Drama "Soul Ferry" as an Example

Mengmeng  Liu

doi:10.54691/a3j68t34

Authors

Mengmeng Liu

DOI:

https://doi.org/10.54691/a3j68t34

Keywords:

Mythology and legend; Cultural innovation; Soul Ferry.

Abstract

The new media era has revolutionized the dissemination of traditional culture, and the dissemination and development of Chinese mythological and legendary films are facing challenges. In order to achieve effective dissemination of Chinese mythological stories in the era of new media short videos, this article focuses on exploring the creative characteristics of iQiyi's self-made drama "Soul Ferry". Based on this, it is discussed that Chinese mythological and legendary films should pay attention to the effective combination of ancient and modern in innovation, and empower the dissemination of Chinese mythological and legendary stories in a suspenseful and supernatural way, in order to use Chinese mythological and legendary stories to tell Chinese stories well.

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