Enterprise Strategic Rhythm and Competitive Advantage

Abstract

The purpose of the enterprise strategic rhythm is to describe the dynamic characteristics such as the speed and variability of the enterprise strategic activities as time changes. Because competitive advantage is the key to survive and develop in dynamic environment, enterprises need to take a series of strategic activities to obtain competitive advantage. However, even the same type of strategic activities will produce different results due to differences in the implementation process. Therefore, it is very important to study the influence of strategic rhythm on the competitive advantage of enterprises from the perspective of time. By combing and analyzing 45 literatures in the field of strategic management based on time perspective, this paper carries out theoretical research on strategic rhythm in the process of strategic activities. Firstly, it defines the concept of enterprise strategic rhythm, and summarizes the dynamic characteristics of enterprise strategic activities as "strategic rhythm". Secondly, from the two dimensions of speed and variability, the enterprise strategic activities are divided into four basic strategic rhythm types: low speed low variation, high speed low variation, low speed high variation and high speed high variation. Thirdly, the paper combs and analyzes the causes of strategic rhythm from the three aspects of managers, enterprises and external environment, and then analyzes the influence mechanism of strategic rhythm on competitive advantage from the two time dimensions of speed and variability, thus forming the research framework of corporate strategic rhythm and competitive advantage. Finally, the future research direction is proposed to lay a foundation for further research on the strategic rhythm of enterprises.