The Impact of HPV Risk Perception and Efficacy Perception on Women's Willingness to Receive the HPV Vaccine: Based on the Moderating Role of Subjective Norms

Sihan  Chen

doi:10.54691/f99w5s77

Authors

Sihan Chen

DOI:

https://doi.org/10.54691/f99w5s77

Keywords:

Risk communication; risk perception; efficacy perception; subjective norms; HPV vaccination willingness.

Abstract

One of the three main cancers of the female reproductive system, cervical cancer seriously jeopardizes the health of Chinese women. At the same time, though, the HPV vaccination rate among Chinese women is still alarmingly low compared to infection rates. Therefore, mitigating the hazards posed by HPV-related diseases requires an understanding of how to increase women's desire to obtain the HPV vaccine. Using the Risk Perception Attitude (RPA) paradigm as a guide, this study investigates how women's perceptions of the risk and efficacy of HPV affect their desire to get the vaccine. Subjective norms from the Planned Behavior Theory (TPB) are also included in the study as a mediator factor between vaccination willingness and these two factors. The path that exists between risk perception, efficacy perception, and willingness to receive the HPV vaccination is confirmed by the results of multiple regression analysis. in addition to the path relationship where moderating variables involve subjective norms.

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