Current Situation of Academic Popular Science Publishing from the Perspective of Mass Communication
DOI:
https://doi.org/10.54691/tqmcca25Keywords:
Publishing industry; Academic popular science; Mass communication.Abstract
With the construction of a learning society and the increasing intensity of social competition, more and more readers wish to acquire specialized and systematic knowledge to deal with real-world problems. However, many readers find academic works obscure and difficult to understand, thus turning to popular science books. These books combine specialized knowledge with public-oriented value, bridging academic knowledge and general readers. At present, multiple publishing houses have launched "light academic" books and even established relevant brands. This paper draws upon some academic works directly related to the research theme as well as the latest online literature and policy documents to summarize the current situation of the popular science academic book publishing market in China.
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