A comparative study on the influence of media attention and information encounter on college students' indoor fitness willingness : the mediating role of self-efficacy

Yushuo Chen

doi:10.54691/19330491

Authors

Yushuo Chen

DOI:

https://doi.org/10.54691/19330491

Keywords:

College students, media attention, information encounter, Cognitive mediation model, self-efficacy.

Abstract

This study adopts quantitative research method, takes CMM as the theoretical basis, and introduces self-efficacy as an intermediary variable. By designing and distributing online questionnaires for college students, data on the influence of media attention and information encounter on their behavioral intention of indoor fitness are collected. This paper explores the correlation between media attention, information encounter and college students' behavioral intention of indoor fitness. The results show that both media attention and information encounter have a positive impact on college students' behavioral intention of indoor fitness, but college students' information encounter with indoor fitness information can trigger more relational thinking and have a higher sense of self-efficacy, and self-efficacy as an intermediary variable also positively promotes college students' behavioral intention of indoor fitness. In addition, according to the conclusion, this study proposes how to better use media resources to provide fitness support for relevant college students, in order to promote the healthy lifestyle of college students.

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