Features of Popularization of Chinese Culture in Digital Media Technology

Abstract

With the rapid development of digital media technology, the communication of Chinese culture is undergoing profound changes and facing new opportunities and challenges of globalized communication. The purpose of this paper is to explore how to effectively disseminate and protect Chinese culture in the digital media environment, to enhance the global influence of Chinese culture, and to analyze the role and potential of technological means in it. Through literature review and case study, the application of digital platforms in cultural communication and the innovative practice of virtual reality and augmented reality technologies in cultural experience are examined.Policy recommendations include strengthening the construction of cultural content on digital platforms and encouraging the application of technological innovations in cultural transmission in order to promote the international dissemination and exchange of Chinese culture. research findings of this article are: digital media offer new pathways for the globalization of Chinese culture, while technological innovation is key to facilitating cultural dissemination and preservation.