Understanding Generation X's Sleep Aid Purchasing Behavior: An Integrated Analysis of Psychosocial, Technological and Policy Influences

Abstract

This study investigates the multifaceted factors influencing Generation X's (born 1965-1980) purchasing decisions regarding sleep aids through a comprehensive mixed-methods approach. Combining large-scale surveys , structural equation modeling, and machine learning text analysis, we develop an integrated framework that explains 72% of purchase intention variance. Key findings reveal: Strong brand loyalty coupled with demand for specific clinical evidence formats; Unexpected behavioral paradoxes showing stronger correlations between telehealth usage and traditional supplement purchases than with smart devices; Disproportionate influence of state-level healthcare policies on consumer choices. The research identifies product efficacy, quality, and brand reputation as primary decision drivers, while demonstrating how subjective norms and perceived characteristics interact through attitude mediation. These findings challenge prevailing digital health adoption narratives and offer evidence-based strategies for product development, marketing, and sleep health policy formulation targeting this understudied demographic.