Research on Influencing Factors of Government Affairs Short Video
A Case Study of TikTok Short Video
DOI:
https://doi.org/10.54691/bcpbm.v13i.103Keywords:
Government Affairs Short Video; Influencing Factor; Mobile Government Affairs; Government Affairs New Media.Abstract
Under the background of the rapid development of the mobile Internet, since 2016, many short video platforms are constantly emerging and become one of the most popular social media today, and accumulate a large number of users. Furthermore, government departments opened government affairs TikTok accounts one after another under the background of growth spurt of the number of short videos. Taking the TikTok short video as an example, in this paper, according to the relevant data of government affairs TikTok account and 197 questionnaires, linear regression analysis is used to conduct research from the four aspects: social and economic environment, use feedback, information gap, and information characteristics, explore the public use condition and influencing factors for government affairs TikTok a at present in the hope of providing constructive suggestions for the optimization and development of government affairs short video. The study found that the penetration and utilization rate of government affairs short video is low, and the respondents who follow government affairs in the form of short videos are less than 20%.
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