Reasons and analysis of Coca-Cola's greenwashing
DOI:
https://doi.org/10.54691/bcpbm.v33i.2714Keywords:
Coca-Cola, greenwashing, water contamination, plastic pollution.Abstract
As time goes on, businesses have a huge impact on the environment, with the overuse of available resources and the release of pollutants being global issues. People are also becoming more and more concerned about the environment, which means that some people will spend extra money to support environmentally friendly products to protect the environment and reduce pollution. This is where companies come in to advertise their products under the banner of being environmentally friendly. This paper discusses whether a series of actions by Coca-Cola, one of the world's biggest plastic polluters and in recent years, has also announced a number of sustainable visions during this period, by analysing the impact of Coca-Cola on human health and the environmental impact of the plastic bottles and water pollution produced by Coca-Cola, and taking into account the sustainable development strategies implemented by Coca-Cola in recent years and the results of their implementation, it is concluded that Coca-Cola's sustainable strategy is greenwashing.
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