Research on Service Innovation of Financial Data based on Cloud Computing in Big Data Era

Abstract

With the increasing penetration of the Internet into people's lives, the financial market in the era of big data directly affects the asymmetric information mode between the supply and demand sides, and on this basis, it plays a positive role in guiding the subsequent optimization of financial market services, ensuring social fairness and reducing the exclusion of financial products. Big data finance under the Internet has narrowed the distance between supply and demand, subverted the problem of information asymmetry between the two sides, and injected new innovative means to alleviate financial exclusion, promote social equity and optimize financial services. In order to support the development of the real economy and enhance the core competitiveness of the industry, the process of data value chain has been continuously extended horizontally and vertically, but the data value chain of financial enterprises has been extended. In this paper, starting from the characteristics of the big data era, taking the carrier of value extension as the research goal, the big data value chain model of financial enterprises is constructed based on cloud computing technology, and the service innovation of China's financial data in the big data era is discussed.