The Importance of Timing to Enterprise Development: Evidence from Webvan and Miss Fresh

Yanbo  Huang; Wenyu  Jiang; Yutian  Leng; Keyan  Zhang

doi:10.54691/bcpbm.v23i.1346

Authors

Yanbo Huang
Wenyu Jiang
Yutian Leng
Keyan Zhang

DOI:

https://doi.org/10.54691/bcpbm.v23i.1346

Keywords:

Timing, Fresh market, Drivers.

Abstract

Market Timing is very important for the development of enterprises. Timing drivers mainly include technology, economic, social, installed based, and regulatory. To illustrate how timing influences businesses more precisely, we investigate two organizations in the fresh market: Webvan and Miss Fresh. By comparing their timing and decision-making, we can understand why Webvan failed while Miss Fresh succeeded.

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