Heilan Home Supply Chain Cost Management Case Analysis Report

Abstract

The garment industry has always been an important pillar of national economic development, with the changes in China's market economic system, the gradual improvement of people's living standards, consumers for clothing style, quality, price and so on have put forward higher requirements. Coupled with the impact of economic globalization, more and more foreign brands have also been favored by consumers, which has undoubtedly intensified the competition in the domestic apparel industry, and now the competition between enterprises has gradually transformed into the competition between the supply chain and the supply chain where the enterprise is located. In recent years, driven by the wave of "Industry 4.0" and "Made in China 2025", intelligent manufacturing has become a breakthrough in manufacturing innovation and upgrading. In a smart environment, creating a smart and efficient supply chain is the key for manufacturing companies to gain an advantage in the competition, and the same is true for the apparel industry. Therefore, this paper selects Heilan Home, a leading brand in the domestic apparel industry, to analyze, study its cost management problems in the supply chain and make appropriate suggestions.