The Impact of Internet Economy on the Real Economy: The Case from the Food Delivery on the Restaurant Industry

Abstract

The Internet economy is a new economic phenomenon from the era of information networking. The Internet can use technical means to achieve the breadth and depth human communication could not reach in the past. The Internet economy has had an impact on many traditional real economies and has caused a disruptive effect on traditional selling methods and marketing models. To explore the impact of the Internet economy on the real economy, this study selects typical Internet economy industries - the restaurant industry and food delivery. This study achieves the following main objectives. Examines the impact of food delivery on the restaurant industry. What are the positive and negative effects in today’s epidemic environment, the result of online sales on offline sales? Online marketing and offline marketing are closely related. We can change traditional dining habits and combine online and offline sales in the future.