Research on the Action Mechanism of Cultural and Creative Industries on Urban Economic Growth under the Background of Media Convergence

Abstract

Cultural and creative industries interact with the urban economy. Their growth can not only change the mode of economic growth, promote the optimization and upgrading of industrial structure, solve employment problems, directly affect the urban economy, but also indirectly drive economic growth through technological innovation, human capital and cultural values. At present, Media convergence has become the general trend, and technological innovation has weakened the boundaries and barriers of the traditional media market. The media market has been expanded not only in geographical concept but also in product categories. "The integration of technology has blurred the division of different kinds of media, communication products and markets". In this paper, the mechanism model of cultural and creative industries on urban economy is established by constructing structural equations, and then the mechanism of cultural and creative industries is more fully understood.