Analysis of Consumer Acceptance Behavior of Future Community APP based on Modified TAM Model

Xiaolong  Ma; Chenchu  Li; Jing  Li; Huirou  Xie; Yiyi  Lu; Xueer  Lou; Yangyang  Zhang

doi:10.54691/bcpbm.v13i.85

Authors

Xiaolong Ma
Chenchu Li
Jing Li
Huirou Xie
Yiyi Lu
Xueer Lou
Yangyang Zhang

DOI:

https://doi.org/10.54691/bcpbm.v13i.85

Keywords:

Future Community APP Use; TAM Model; Consumer Acceptance Behavior

Abstract

Based on the research and development status of future community APP at home and abroad, the consumer acceptance behavior model of future community APP based on modified TAM was proposed. The research data were collected through questionnaire survey, the reliability and validity of the data were analyzed by SPSS software, and the model was tested by AMOS software. Finally, through analyzing the main factors influencing the acceptance behavior of community APP consumers in the future and their influence, effective suggestions and countermeasures are put forward for the development of community APP in the future.

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