Discussion on Transformation and Development of Broadcasting and Hosting Professionals in the Era of Fusion Media

Abstract

With the continuous development of traditional media in China, talents in the media industry continue to emerge, and the continuous updating and upgrading of media accelerate the rapid integration of media carriers, making the birth of " Fusion Media”. With the rapid update and iteration of financial media, it can be widely disseminated and applied. While the traditional media industry is impacted by financial media, it also faces new challenges and opportunities. Therefore, in the rapid development of the media industry, traditional media needs to innovate the old communication mode and content. Broadcasting and hosting professionals as the link and bridge between the masses and the media, such changes also put forward more stringent requirements on the professional ability of broadcasting and hosting professionals, and the form and content of the work has become more diversified. Hence, in order to cope with the advent of the fusion media era, it is also important to improve one's professionalism and practical skills. How can these competencies be further enhanced to meet the needs of today's media industry and the public, and what are some examples of successful transformations in the media industry? To address these questions, this paper first analyses the changes in the broadcasting industry in the context of media convergence, and then further explores the competencies that broadcasting professionals need to possess in the era of "Fusion Media". Recommendations are also provided correspondingly in the last section of this paper as well.