Innovative Marketing of New Media Digitization--Research on Innovation and Entrepreneurship Education of College Students

Zhuli Wei; Yuankui Ma

doi:10.54691/bcpep.v5i.1588

Authors

Zhuli Wei
Yuankui Ma

DOI:

https://doi.org/10.54691/bcpep.v5i.1588

Keywords:

new media; college students; innovation and entrepreneurship education.

Abstract

With the development of society and economy, higher education has new requirements in the new era, under the background of the new media era, colleges and universities throughout the country have continuously strengthened innovation and entrepreneurship education, run through innovation and entrepreneurship ideas throughout the whole process of talent training, colleges and universities should use scientific and reasonable methods develop talents in order to promote college students’ entrepreneurial and innovative ability. The rapid development of Internet technology and the changeable new media have brought new opportunities and challenges to college students' innovation and entrepreneurship education. This paper studies and analyzes the cultivation of college students' innovation and entrepreneurship education under the background of the new media era, and provides suggestions for new media to better serve college students' innovation and entrepreneurship education.

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