Research on the Construction and Application of Evaluation Index System for High-quality Cultural and Sports Tourism

Zheng Guan

doi:10.6918/IJOSSER.202410_7(10).0041

Authors

Zheng Guan

DOI:

https://doi.org/10.6918/IJOSSER.202410_7(10).0041

Keywords:

High-quality; Cultural and Sports Tourism; Service Quality; Evaluation Index System; Tourist Satisfaction; Sustainable Development.

Abstract

In the context of the rapid development of tourism, cultural and sports tourism is gradually becoming an important field to meet the diverse needs of modern tourists. In order to improve the overall quality and competitiveness of cultural and sports tourism, this study aims to construct an evaluation index system for high-quality cultural and sports tourism, and systematically analyzes the key factors affecting the service quality in this field, including product and service supply, consumer demand stimulation, inbound tourism work, industry comprehensive capacity improvement, safety and security measures, environment and sustainability, cultural communication and influence, and tourist satisfaction and loyalty. Through an in-depth discussion of the interaction mechanism between these elements, the study puts forward targeted improvement suggestions, which provides a scientific basis for policymakers and industry practitioners, aiming to improve tourist satisfaction and loyalty, and promote the sustainable development and internationalization of cultural and sports tourism. The research results not only enrich the theoretical basis of cultural and sports tourism, but also provide an effective guiding framework for industry practice.

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