The Influence of Mobile Travel Application Attributes on Chinese Consumer Loyalty

Shunyuan Zhang; Gooi Leong Mow; Rong Li

doi:10.6918/IJOSSER.202410_7(10).0052

Authors

Shunyuan Zhang
Gooi Leong Mow
Rong Li

DOI:

https://doi.org/10.6918/IJOSSER.202410_7(10).0052

Keywords:

Consumers’ Loyalty; Trust; Satisfaction.

Abstract

This paper comprehensively examines the diverse factors that shape Chinese consumers' loyalty towards mobile tourism applications. We delve into crucial attributes like user experience, trust, satisfaction, social interaction, price competitiveness, and privacy safeguards, which collectively play a pivotal role in determining consumer loyalty. The advent of 5G technology and the seamless integration of social media platforms have elevated the significance of these factors, making them vital in cultivating enduring relationships between consumers and tourism-related mobile applications. Our exploration aims to provide valuable insights for application developers and marketers to enhance user engagement, foster trust, and ultimately, solidify consumer loyalty in the competitive tourism industry.

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