Research on the Training Model of Interdisciplinary Cross-Border E-Commerce Talents in the Context of New Liberal Arts

Abstract

The growth of traditional foreign trade has slowed down, while cross-border e-commerce continues to develop rapidly, becoming a significant force in stabilizing China's foreign trade landscape. Many small and medium-sized foreign trade enterprises are transitioning to cross-border e-commerce, and the rapid development of this sector has generated a substantial demand for talent, posing new requirements for cross-border e-commerce talent cultivation. Based on the concept of New Liberal Arts construction, this paper analyzes the current demand for cross-border e-commerce talent and identifies several challenges faced by universities in talent cultivation, including issues related to professional positioning, curriculum design, teaching and assessment methods, practical training, and the development of professional teaching staff. To address these challenges in the context of New Liberal Arts, the paper proposes strategies such as defining clear professional orientations, emphasizing disciplinary characteristics, breaking down disciplinary boundaries, establishing interdisciplinary integration, innovating teaching methods, adopting flexible assessment approaches, promoting university-enterprise collaboration for co-education, and optimizing "dual-qualified" teaching teams to build a professional faculty.