Media Convergence and Media Persistence from the Perspective of Structural Functionalism

Qingqi Wang

doi:10.6918/IJOSSER.202505_8(5).0015

Authors

Qingqi Wang

DOI:

https://doi.org/10.6918/IJOSSER.202505_8(5).0015

Keywords:

Structural functionalism, media integration, and media adherence.

Abstract

The Internet has brought revolutionary changes to our lives. Media convergence and media deconvergence are the hot issues in the research field at present. There are both fusion and conflict between the media. The structure determines the function, the function is the reason for the existence of the structure. If the Internet can not achieve the functions of the traditional media in the short term, then the media convergence can not be realized in the short term. Newspapers are suitable for communication theory with a strong depth of information. The dissemination of paper newspapers does not need special reading terminal equipment. Compared with the network media, newspapers have a strong convenience in this point. The sound propagation characteristics of broadcasting make it occupy a certain advantage in a specific communication scenario, which is an advantage that it keeps firmly in the media. Television is a "hypsokinesis" media, the PC Internet is a "forward leaning" media, television is more comfortable and easy to operate, which is a favorable factor for the television media to adhere to. But with the rapid development of the lie low media, the advantage of TV will also face greater challenges.

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